Content Marketing ROI: What and How to Measure

| 6 minutes Read
HostGator India - Web Hosting Blog

Return on investment (ROI) is one of the most important aspects or barometer of success. This is true for any activity, and a content marketing strategy is no exception. 

Content is all around us, this article you’re reading, the social platform you discovered it on, and the platform you’ll share it on are all part of content marketing. As a business, content marketing can help you build and scale your brand by effectively connecting with your audience. There are several benefits of content marketing viz. building a solid audience base, generating leads, boosting brand visibility and more. 

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Benefits of Load Balancing for Your Website

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HostGator India - Web Hosting Blog

When you buy a web hosting plan for your website, apart from the choice of the web hosting platform, there are a few other features that you come across. As a beginner, you may get caught up and confused by a few jargons. One such term is Load Balancing. In layman’s terms, a load balancer is a traffic regulator, so to say. It looks at the incoming traffic and directs it to different servers so that all the resources are used optimally. 

In this article, we will discuss the meaning and benefits of a load balancer for your website.

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6 Tips to Secure Your Shared Hosting

| 6 minutes Read
HostGator India - Web Hosting Blog

When people are looking for their first hosting platform, especially the owners of small websites with not much traffic, they are looking for an affordable and easy-to-use option. In this case, Shared Hosting can be a good choice due to its intuitive interface and pocket-friendly plans. It is a great starting point for small business owners, novice bloggers, etc. because of its low price. Shared Hosting doesn’t need much investment and the plans offered by most Shared Hosting providers offer complete value for money. 

Shared Hosting makes an ideal starter platform. Leading Shared Hosting providers provide pre-integrated control panels with their plans, thereby making the hosting account management seamless. Also, the provider takes care of the complete server setup, management and maintenance.  While it’s not required to understand the technical intricacies, it pays to know how the Shared Hosting architecture works, at least on the security side of things. 

With newer and more vicious malware being created every day, cyber threats are always evolving and changing. Knowing how security works on Shared Hosting will help you determine the do’s and the don’ts as well as optimise your website better. If you take care of the basics during the initial stages, securing your website becomes easier and much more effective.

But before we can look at how to secure your website on Shared Hosting, it is necessary to understand what Shared Hosting is and how it works.

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What is the Difference Between VPS and a Dedicated Server?

| 5 minutes Read
HostGator India - Web Hosting Blog

New websites and websites that do not need a lot of hosting resources opt for Shared Hosting due to its shared architecture, resultant affordability, and easy maintenance. However, with time, a growing website will outgrow the benefits of the Shared Server. It is then that the owner looks out for a hosting upgradation that can handle the rising inflow of traffic. Moreover, if you are running an e-commerce website, the need for resource intensiveness and advanced security can compel you to venture out in the hosting foray. The most common options available for your hosting upgrade are VPS, Dedicated and Cloud Hosting. In this blog, we will analyze the major differences between the two popular hosting solutions – Dedicated Servers and VPS Hosting.

Before moving on to discussing the major differences between the two, let us first understand their underlying mechanism.

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